NextHome mascot
Meet Luke
Luke is the friendly orange dog you see in the NextHome West Realty branding. He represents the NextHome belief that real estate should feel personal, human, and approachable.
Who is Luke?
Luke is NextHome's mascot and brand companion. NextHome describes him as a friend, companion, and mascot who brings warmth and playful energy to the real estate experience.
In the NextHome story, Luke is known for making people smile, supporting homeownership, and showing up wherever NextHome members serve their local communities.